It's not about finding the relevant or new news anymore, it's about making a relevant meaning out of it. Beyond simply presenting a debrief, I delight at telling you the story. Eg. this 'MMoT' (Magic Moment of Truth) during an ethnography, where my sense of 'aha' got to maximum alert level. Because I believe it's the best way to trigger your curiosity and invite you to think differently.
Human at heart
Beyond what people say, do, buy it's also about how they live, what their friends say, what they hear, watch, read... I strive on understanding people in their context to deliver their most relevant personal truths. Helping set a new light on your product, category, market. This also impacts how I work – I believe in the 'strength of weak ties' across like-minded professionals – an extensive network of trustful, independently-owned senior consultancies across Europe, US, Russia, India and China.
Keep the Power of Play. Always.
Life is too short for a job. It should be fun, an adventure, an epic story that is co-built between client and consultant. The word 'guru' makes me cringe. self-serving, serious consultants are like aliens to me. I always try to inject a bit of imagination and fun into every working experience.
Ethnography and safaris
Online communities, blog diaries
Focus Groups and IDIs
Media & Pop Culture decoding
'Re-research' – scoping on past research
Passionate about Idea Generation
Brand positioning and stretch
Product and service idea generation sessions
Design thinking / fast prototyping sessions
Concept Live Visualisation
A Taste for Training
Creativity process – inspired from CPS (Creative Problem Solving)
Building and moderating your own creative sessions
Ice Breakers and Energizers
In House Insight Building programmes
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